“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Whenever I think about this verse by poet and civil rights activist Maya Angelou, it reminds me of how it feels to work in an organization where employees have a deep, personal connection with the company’s purpose.

Over time, specific words and actions will fade, but the feeling of being part of something important lasts forever.

In my last article, I wrote about how to articulate your company’s true purpose. Well, that’s just the beginning. Getting your company’s purpose to stick is where the real work happens.

If your purpose is born from circumstances that represent an underlying passion as a company, it tends to be more relatable and sticky. But, if your purpose stems from the idea that you need a purpose to latch onto as a company, you’ve got a much steeper climb ahead…

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